Loss Aversion in The Economist?!

A writer recently contacted me about pitching a story related to my paper with Andrew Urbaczewski on loss aversion in professional golf to The Economist. Low and behold, they bit and here is the result. You’ll need to sign up (no money) to view the online version of the article. My favorite line in the article is, by far, “The researchers’ analysis, posted on ssrn, a preprint site, is as startling as an alligator emerging from a water hazard.